I talk to the media a lot about my (non-aviation) job. Generally they are just ordinary people trying to do a job with tight deadlines. They appreciate correction and education as long as it's courteous. It's a good idea to build relationships with the press: not only can you ensure a higher level of coverage, but also you can get your own story (whatever it is) into the media. Remember, they want and need stories, their jobs depend on it.