This crew did EXACTLY what they had ALWAYS done to go-around.
That's precisely why they crashed! Because they SHOULD have done something different!
The "procedures are (NOT) essentially the same"!
Sorry.
Sorry indeed. If they did a go around without increasing thrust, the outcome would be essentially the same. The aircraft would settle and strike the ground. If going around without increasing thrust is this airline's standard procedure, there would be lots of crashed airplanes.
Or are you saying they pressed the TOGA button and always ASSUMED the thrust would increase automatically without verifying it? That will indeed work, until the thrust does not automatically increase, as it did in this case because of the weight on wheels.. The point is the increase in thrust is absolutely critical for a go around or a rejected landing. The pilots should NEVER assume the thrust has increased but should ALWAYS verify. That is a part of the procedure. That is easy in a B777 where the thrust levers actually move, unlike some aircraft where the thrust levers do not move. And even in the case of a B777, the pilots should follow up by checking the instruments and verifying the thrust has increased sufficiently for the situation and manually increase thrust if and as required.