Yes, well done for changing the boarding process, to no longer have it by seat row, that's a huge improvement!
The airline, which is in growth mode, hoped to retain a four-star rating awarded by air travel review site Skytrax, as well as live up to the message of recent advertising campaigns, Mr Rutter said.
However, I doubt they'll be maintaining the 4 stars. On recent trips I noticed that the cabin interior was dirty/messy (had not been cleaned). I sent photos to Aer Lingus and they replied:
"We have recently made some changes to our aircraft cleaning processes due to the short turnaround times on our short haul routes. Therefore, it is with regret to learn of the condition of your assigned seating area on board both these flight services."
In other words, increased punctuality has come at the expense of cleanliness, so I think they can forget about their "hope" to retain their four-star rating.