5. All that said, it is troubling to see that the software world is the long pole in this circus tent, and apparently getting longer.
Hammer, nail, on the head, for hitting.
In 2016 hardware is nothing without the software that controls it. Unfortunately 'soft' is the optimum word in this equation.
Maybe they just need to hire some 20 year old MIT geniuses to sort this out on a good seven figure sum, because at the moment the cart is dragging the horse.