But BN, I have paid my money, I am on the flight, I will be sitting in the business class section - there is no question about it - I will be sitting somewhere in that section of the plane.
What does it matter to BA where I sit in the cabin? They are not trying to entice me to buy their ticket as opposed to someone else's because I have already bought my ticket.
What does BA gain by this practice?
Edit. I rang them back again and by somewhat nefarious means (suggested by the BA rep on the other end of the phone!) I have now reserved our seats on the plane. (No, I can't divulge this wheeze I'm afraid).