I'm not that familiar with the London-Istanbul market, but there seem to be an awful lot of flights each day on this route. BA, Pegasus and Turkish all seem to fly multiple times per day and have a significant market share and large connecting bases to promote traffic. Atlas Global is a much smaller airline and flies just once per day to London. What is the market Atlas Global are targetting, and are they actually making money on what seems to be a possibly overserved route ? Is there really room in the market right now for a small number 4 airline against 3 big players ?