I wish Jay and others good luck with this.
I see TCT's sponsors were able to get their brand name displayed in the UK national press by minor royals (yet again), as witnessed by the images here:
Zara Phillips dodges the rain to judge the best picnic at Burghley Horse Trials | Daily Mail Online
There's one heck of a
PR machine to break down ...I do wonder if so much effort has been invested in this "operation" that from the sponsors POV they see it as something that is now too big to fail.