So we have an airline in Jet2 with around 40 aircraft able to operate from Southend.
A busy successful airport is the reason other airlines want to operate from there in the hope that its success will rub off on them.
Southend's challenge is that it is not seen as a successful airport. This could be down to no more than airlines looking at its passenger figures but it could put off many airlines unless there were no alternatives to the London market.
The problem facing Southend is that other airports always seem to squeeze a bit more capacity out of the hat when needed.