Based in New York & London
Independent and flexible consultant providing strategic support for agencies and stakeholders engaged in global sponsorship activities, with a particular focus on sport/adventure properties
ONGOING PROJECTS:
April 2015-Present: Consultant for Aviator Tracey Curtis-Taylor, managing
PR, marketing, communications and sponsor relationships for Great Britain to Australia Flight
April 2014-Present: Communications consultant for North Sails:
- Developing and managing international
PR strategy for North Sails
May 2008-Present: Management of sponsorship strategy and sponsorship media relations for Artemis Investment Management:
- Advising senior management on sponsorship rationale, activation and integration
- Ensuring visibility and media returns around title sponsorships in Ocean Racing (sailing), Ocean Rowing and other adventure activities, including the acclaimed title sponsorship of Walking with the Wounded and Cape Town to Goodwood
- Strategic management of all related media budgets, suppliers, content and partners
- Implemented successful personal sponsorship of Olympic Equestrienne Zara Phillips
RECENT PROJECTS:
March 2015-September 2015: Consultant to Movember charity to explore golf activation
April 2013-December 2015: Branded content and media relations for Mercedes-Benz global golf sponsorships, managing a full agency team reporting into Germany, UK and USA:
- Delivering worldwide visibility in media through creative branded video content and
PR at The Masters, The Open and the US PGA Championship, as well as for Brand Ambassadors Adam Scott, Martin Kaymer, Bernhard Langer and Louis Oosthuizen
April 2013-June 2015: Marketing consultant for the WTA:
- Liaison between BNP Paribas/TEB and WTA to ensure successful activation as title sponsor for the WTA Championships in Istanbul 2013
- Ongoing advice and support to the European Marketing Solutions Team in 2014/201