May God help us all.
There will be shrinkage. All money syphoned off to start easyToothbrushes/easyFunerals/easyCarlube/easyChipShop or to bankroll current basket case businesses. Or even the extremely valuable easyJet name which is so engrained in European culture throughout the continent will be prostituted to the likes of two bob African LCCs who have all the success hallmarks of easyCruise. A brand name that is where it is due to the hard work of front line staff and not Stelios and certainly not the multi millionaire airline management board.
Time to sell up and jump ship?