PPRuNe Forums - View Single Post - CX profits falls by 82%
View Single Post
Old 21st Aug 2016, 11:18
  #63 (permalink)  
cxorcist
 
Join Date: Aug 2008
Location: Polar Route
Posts: 5
Likes: 0
Received 0 Likes on 0 Posts
Sum Ting Wong,

It's not rocket surgery mate. Look at the new terminal... Who's growing into that? CX or its competitors? Now extrapolate that onto a new runway. 500 or so new movements per day. How many of those will be CX? Regardless of whether CX grows or not, you think market share for CX goes up or down? I'll put my entire retirement savings on down. What happens when market share goes down? Yield drops because competitors strengthen, and alternative travel options abound. Over time, Marco Polo doesn't look so shiny anymore, and CX competes purely on price. There is no product premium, no customer loyalty, just seats at very low yields. CX will never be a mega-hub carrier like EK because our strategy is far less aggressive. We will slowly erode into a niche carrier with a decent product and ok route map from HK, but nothing more than that. Very few outside HK will flock to fly on the once mighty and proud CX. It's over. Most of the silver and gold has been extracted already. It's all copper and iron ore from here on out. In pilot speak, it's fish head soup, not champagne and caviar. Spiky will be thrilled!!!
cxorcist is offline