And don't forget that one happy first class passenger might bring hundreds of business class passengers.
If STW wants 'facts': I know of one CEO from a small company who was so disappointed in his travels with CX that his 20+ employees won't travel with us anymore.
Maybe it's a one off, but probably not.
First class shouldn't be there for the few who can afford it. It should be there so that these select few's hundred of employees keep travelling with us.
On a personal note, I think the ME3 product is way better than ours.
And I happily choose them for ID travel over my own airline.
What do you think passengers choose, when they are cheaper as well?