Making money hand over fist until they lost it on a hedge. That's called losing money my friend. Anyone can say "we were making money until we lost it". Where are the smarts in that?
Business friends travelling from UK to China and Hong Kong go PE with Virgin or BA and if they can go on a 380, they do. One even goes Finnair via Helsinki. Nobody chooses Cathay. Cathay has survived for decades because they had little/no competition. All changing now - and fast. You keep the orchestra playing STW but the CX "Titanic" is still filling up with water................don't think it's flooding the 9th Floor - yet.