Muscle memory shouldn't be 'click TOGA'. It should be - power up,
Yes, but the issue is how to achieve that power up. In the heat of the moment you have to power up in a way you probably have not done for a very long time. My argument - and I'm happy to be corrected - is that people may react in a way that is most familiar to achieve the TOGA outcome.
It seems to be a link in the chain that has contributed to the accident when linked alongside wind-shear, possible fatigue, etc