Don't expect too much more advertising, they (UA) have generic programmes albeit tailored to a specific market.
Along with the Newcastle story, this Belfast "marketing support" lol, proves these thin routes are not necessary. Money goes straight to HQ and they'll ditch it when they want to. It simply proves that BFS is unprofitable - maybe give pensioners free flight passes, NI gov paying for it anyways!!
Oh, and btw, have to ask what their UK sales guys are up to? First ncl, now this ? Laurels, rest, arse and fat spring to mind haa haa