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I recently priced up a LHR-NYC for GBP365 return, so whilst there's lots of TATL volume, the margins must be wafer thin.
If that was via a consolation web site its classic price dumping to fill the back of the bus.
With as many as thirty daily rotations LON-NYC alone that's one hell of a lot of economy seats to move.
Those in the middle, up front and traveling on fully flexible tickets make the yield and at prices some multiples of those dumped fares !
It's exactly this price dumping of the hugely excessive economy capacity out of LHR that makes the regional operations so difficult, seem expensive plus the added perception of a much better service in a twin aisle over the typical 75W.
United TALC 75Ws also now have rather large amount of Business and Biz first seats to fill in their current configuration - Making marginal services even more difficult !