NCL loses UA to NYC
Ending at the end of S16. Apparently it was consistently more expensive than BA/AA via LHR.
It seems it's hard to find the premium people are prepared to pay for avoiding LHR. UA didn't seem to get that right at BRS either.
My view is it's currently about £100 for an individual, but that doesn't work for two or more people who share a car.
I'd imagine loads in C were also underperforming, as they did at BRS. When AI is dumping LHR-NYC in C for £1,500, it's going to be tough...