It's an interesting discussion, but apart from the optics what is the real-life impact here?
And why don't the airlines fix the checked bag loss/pilferage problem? I've given up on any form of bag when I travel, just take a over the shoulder briefcase and 3 socks and T shirts. I used to check a bag for the toothpaste and shampoo which security confiscates, but it's not worth the bother, I just pass on shampoo and toothpaste or buy some cr*p at arrival. I had 3 or 4 bags misplaced and it's just too much hassle to deal with on a regular basis.
Edmund