What's with the obsession in flying second rate routes? There is a reason why these routes have never historically been operated to any great success.
Do they not realize how lucky they lucky they are being given the chance to be the sole operator on the SOU routes? Outside LGW, these routes must be the biggest gold mine going and they are screwing it up. If BE didn't have bigger fish to fry they would be kicking them off these routes and out of business. Shocking airline, and the yellow lot are no better.