Apart from all the above good reasons against this - he is at exactly the wrong point in the economic cycle. The UK is pitching down (pun intended) to a much lower cruise level [sorry, couldn't resist]. One of the reasons that La Campagnie has survived this long is that they launched as the outlook was improving and they may not make it through descent..
If you regularly have big money for travel then Netjets and their ilk will do you nicely. If you want super luxury once in a while, the Suites and their type will do you nicely to, wait for it, DXB, LHR and JFK. Anyone really want to go head to head with the mega carriers?
Next crazy money losing scheme please ...