I think EK achieved what it wants ie., not recruiting women pilots, but pitting two groups against each other.
Throw money at Jennifer Aniston(an American) to make fun of US Carriers about showers.
Show up on Ellen's show to give free tickets to Dubai. Are we supposed to believe they are LGBT friendly (or) Ellen is a bigot for allowing them on her show.
Money trumps logic!!!
There is no easy way for one side to win these arguments so lets keep it civil.