It appears the lady in question has contributed some more direct efforts to influence women in aviation at a professional level. Women in aviation Int'l is kind of a big deal here. Just sayin':
EK was at WIAI not to promote but to poach. And WIA showed this animation which hurt their feelings.
https://vimeo.com/166535642
Are EK targeting 14 year old girls?
If I have to guess they are targeting women pilots from Indian carriers like SpiceJet and others. Based on numbers I have seen SpiceJet has close to 15% women pilots. Most carriers have close to 10%, which is way above world average of 6%. Ballpark numbers.