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Ah low cost, well those days have actually vanished, only the illusion remains.Your wallet tells you otherwise. The ferries are about the same price but still provide a better service, so you do get what you pay for, only some do it much better
You are confusing flexible ticket pricing and the low cost Business model - they really are differing things outside of the marketing men/womens offices.
Low cost is about reducing the fixed costs of doing business including out sourcing everything possible and moving resultant risk off of your books.
This means you have precious little control when things go wrong as the likes of Menzies or Swissport deliver the minimum of service to your customers at the coal face and the call centre staff may be in another country completely.
Recipe for poor customer experiences and it's not just those familiar orange/harp tailed and Vueling Guys as BA out source beyond Heathrow these days