The aircraft touched down with a nose-up pitch attitude of 7.4°, just less than the 7.5° threshold at which the PM is required announce ‘pitch’.
Who dreamed up this call? Is it an Airbus thing or a BA thing?
Is the idea that the PM should be looking inside at the PFD monitoring pitch angles during the flare? If not, is there an HGS to provide the PM with an indication of when to make the call " pitch" ?
I would have thought it better to be looking down the runway judging sink rate and pitch visually.