As a passenger, if the choice is between a B777 and an A380, then there is no choice, A380 every time.
... And between a 380 and a modern BBJ it will be the latter hands down.
When will people start to understand that you can fit a bar, a shower and more insulation layers even into an old Tupolev! It all comes down to if this superior luxury can offset its higher cost with a better yield. So as long as the seat is offered at the same price, logically enough any sane slf will chose the more luxurious outfit.
Unfortunately the recent booking numbers show the better yielding seats not full, but the eco seats chronically overbooked by a fair number. The flights leave full, but there are doubts about the required yield to offset the higher cost of the better equipped 4-holer.
We will not know the effective numbers, no management disclose that, but the nomination of the renowned crisis manager C. Mueller, the drop in revenue (in %) and occupancy in the last years report and now the rumoured recruitment stop for CC tell a certain story that is sustained by ever louder rumours from the bounty castle.
Is it a surprise that this coincides with an apparent possibility of a manufacturing stop for the whale and Boeing boasting a bigger version of the T7? I guess not.
Some dreamers still try to defy basic physics and the resulting economics, but the hard reality seems to give the 4-holers a tough time, just as it does to the CEO of EK who titled all other managers not going for the 380 as silly .........