Machrihanish - I agree absolutely. Look at DZ (EasyJet Switzerland). Still owned 51% by Swiss nationals BUT 100% controlled by a UK entity. The Swiss, to this point, have not objected - but they could. Equally any of the MSs where DZ operates could ask the Swiss to confirm ownership and control. Hardball, defiantly, but if they were do so the Swiss could not prove DZ was controlled by Swiss nationals and would be ineligible to operate routes to/from CH.
The EU HASN'T been too sticky to its own rules - agree. But if they were ...