People don't fly VA for status. So when the ticket is VA or JQ, and JQ is cheaper, JQ gets the nod. Tiger is clawing for a fight, but twin pillar strategy of QF isn't letting them in.
There was definitely a time where VA was the "cool" premium brand and QF was the dinosaur. Credit where credit is due, over the time QF as well has lifted their game, with new lounges, uniforms, seats etc. and have taken a little bit of shine off the new kid on the block.
JB has made mistakes but I think this thread is not giving enough (any) credit to the fact QF has done a decent job of countering VA's move into the premium market.
I'm now off to have a shower, I feel dirty after complimenting AJ and his management team!