Captured from the inside (sounds surprisingly relaxed to me!). At 0:24 black smoke starts - some kind of rubber burning?
https://www.youtube.com/watch?v=ieF8CsJ1yNY
Here is plane still rolling in the beginning, seems to come to a stop at 0:15. At around 0:30 the black smoke is seen again, can be synced to the above video. Fire bridage is clearly already on its way when video starts, and the first fire truck starts dousing the engine at around 1:00.
https://www.youtube.com/watch?v=1jC-2NhU10Q
Here it is again, from another angle. Landing lights are still on. Wind blows the smoke away from the cabin.
https://www.youtube.com/watch?v=yyl1nBS-wVE
Apparently rescue services has been requested at some other point than the ATC snippet already posted. Unconfirmed information that fire started during landing, not in the air.