Hahahaha, if only I were as simple as using divine intervention. We had to do it the old fashioned way of six years of late nights, wrong turns and painful algorithms. What we didn't do though is wimp out and just have a website where people could send us a quote request that we would get operators to manually process. There are no fish being multiplied we just have found a whole load of new ones.
I do like the fish analogy, I'm going to crack on with it. The way I see things is that the market at the moment comes from a pond with 0.001% of the fish population in it and it's being fished by lots of different people. All the fish in this pond are big and none are small - which is good since you can't waste time with small fish when you have a fishing rod. Some new guys have turned up with carbon fibre rods but they are still doing the same sort of fishing.
The Stratajet proposition is to head to the big lake which feeds the pond which has the other 99.999% of the fish population. Not with a fishing rod but instead with a powerboat and a net. The vast majority of the fish in this lake will simply slip through the net because they are too small but we'll collect the big ones that don't. We now know that 1.25% of the total fish population are big enough to be caught in our net and not just the 0.001% in the pond.
This isn't theory by the way; over 30% of our customers have never flown privately before they come to us and we're just warming up. The other weekend we produced 1.4M private jet quotes without a single operator being bothered until the booking had been paid for according to the operators pricing structure. Only a tiny fraction of these turned into bookings but who cares? Computers are doing all the hard work and they don't need a salary nor do they get bored. The integrations with the likes of Skyscanner and Kayak will push prices for private jets to people searching for groups traveling by business class and thus we will be getting new fish that simply never made it to the small pond. The attitude that all people who can afford to fly privately do, is simply wrong. We know this because we have spoken to them.
So this is why it is fine to say you "hate Stratajet" although it seems odd considering that plenty of the fish we catch in the lake will end up in the pond where you can get at them. But what you cannot say is that you "hate online brokers like Stratajet" since we are unique given no-one else has a powerboat and a net.
This was a journey we started long before most of these other companies even put together a simple website and told their marketing departments that they were an online business. My local corner shop has a website but it is not an online business... neither are they.
One final thing, please don't think that because you can go online to book an aircraft that is the only way you can. We have telephones too and most of the people who are booking with us for the first time will call before handing over the money. Subsequent bookings tend to be online or via the app. That's great though, they get the best of both worlds.