It's an Asian airline!
It may have been a western run airline in all the department's where it counts, but those days are truly over, Swire is just milking it dry because they can't sell it.
The big mainland carriers will just squeeze the life out of it, and Hong Kong along with it, face it Shanghai is where it'll all be happening. Hong Kong's a has been.
Trying to apply western practices to CX/HK will get you no where.
CX is lucky all the western wannabes still think it's a western airline.