Reading that B&CA profile, they key pointers that stand out when pitched against the peers of the M2 and the Phenom 100 are that:
Cabin is O.K. size-wise, it's fast and its fuel efficient. Downsides are field performance - both take off distances and landing distance, payload with full fuel is poor, range with max payload is poor, watch the real Basic Operating Weight once you add the usual options - at least 300 lbs more than the 'brochure' figures. They're still waiting for known icing conditions approval and RVSM approval so not quite ticked all the boxes yet on the certification front.
So, I guess one could say it's similar in some respects to the older, smaller Lears, but without the range capability.