Given most of the pax now are families off on Jet2holidays packages, the aim is to make their experience as smooth and hassle-free as possible. Retention of passengers year on year depends on their experience as a whole, and not just loading them on and chucking them off at the other end. Pax travelling in the morning from Manchester this Summer can use the 'Twilight' service where they drop off their bags the afternoon before they fly. The target, as you can see in its advertising, is families - where because of kids, the last day is generally not worth counting as part of the holiday. In theory, you could have the kids' cases packed, checked-in, and rid of in the morning, while they're still in the hotel room, making travelling back home a whole lot less stressful
