Originally Posted by
pamann
Buster no one said they had 'Sold out' all season. The article is about flights being 'sold out' this weekend.
Regardless of sold out or not, it's about yield. You can fill a plane to the brim, but if those customers are paying peanuts it won't last long. Having seen some of the BA fares mind, they're not cheap now that pretty much all the low fares have sold. But you pay for what you get in this day and age. It's nice that Stansted passengers are now getting a choice of low cost or full(ish) service from their airport.
You are 100% right, it is about yeild, which will make it even more interesting to see how/if they succeed. For a market which has been used to low cost fares since the airport began, will your average Stansted customer be willing to pay the extra to get a free baguette and coke?