personally I thought MS lost it with Win8 which was absolutely dire , had Ab or Boeing done similar we would have seen planes falling from the sky daily. In the end I had to but anew PC and so have gone along with Win10 , its not very good but the lesser of two evils , however I think MS have completely lost the trust of their customer base with these actions and going to subscription for Win10 and upgrades with drive a huge proportion of their customer base to Apple and Google. Mostly to G I think unless Apple change their policy of overpricing everything, I think they fail to realize that the age of brandign is coming to an end as more and more people realize the badge isnt worth the cost.
Cue the Koreans and Chinas to step in with cheaper , functional and sensible PCs based on Android and together with the move to tablets its bye bye MS