SEN need to seriously consider a loss leader contract to them but with a major carrier who will grab high visibility. Over medium to longterm the SEN 'brandname' will draw in other carriers which may more than make up for the loss leader sweetheart deal SEN may need to agree with a big name in order to ignite consistent growth. You have to speculate to accumulate but I fear SEN are trying to achieve big game hunting with a pistol, instead of a hunting rifle.
C'Mon SEN sort it out lads!