The thing with flying is the cost is highly visible, fly an aircraft that costs $300 per hour for one hour and yep you guessed it, it costs $300.
I have mates that have spent $100k plus on a boat that gets used 8 times a year but fall over if I mention any costs to do with aviation. When they sell their boat now worth $70k they take no account of the money spent running it whilst they had it.