Sadly looks that way.
The article in Airports of the World with Mr Keehoe last month perhaps gave a hint.
He said the flight timings were not the best and they were trying to negotiate with the Chinese authorities to try and improve them.
The planned service was also trumpeted as a schedule for both British and Chinese Tourists.
However weeks after the announcement I could not find any sites or booking agents in the UK online selling them to British tourists.
A huge blow if true BHX had announced them with a fanfare.
No doubt Hainan to Manchester 4 times a week at good timings well advertised would hardly of helped.