In the same way that having a plethora of airlines providing links over their hubs to Hong Kong and China has stopped Cathay Pacific start non-stop to Hong Kong with Hainan Airlines to Beijing from June (and may be Xi'an next year) with a nod and a wink for Air China to Shanghai?
Agreed. The hub operators don't seem to have deterred direct services to Pakistan either with PIA and Shaheen now offering what, 11 flights a week between them ? It all comes down to market size and I'm sure a direct flight to India will follow one day. In the meantime we have Goa already, but only seasonal