It's a highly successful airline. It starts routes on which it will make money. It doesn't open huge amounts of routes just to take a punt on what might make money, which is why you never see huge lists of new routes, or 'massive expansion (one aircraft often), £100,000,000 investment, 100,000 new jobs, billions of £ for the local community' like you see from another airline.
It is but at the moment it gives people the perception and impression that it has lost its way.
Now it may not have but what is the Easyjet message now to consumers ?