I think some of the statements which have been made a perfectly valid, and have been highlighted by easyJet themselves. The cost per seat is too high and leaves them vulnerable in some markets - the latest results showed they intend for this not to increase further. Although they have an advantage in primary airports, Ryanair have announced they would like some of that market, as well as Vueling - already in airports which are 'new bases' for the easyJet - Amsterdam springs to mind.