Frank Robinson always was against the idea of settlements when his company was not at fault. He felt it encouraged people to file frivolous lawsuits. As FLY 7 said, his idea is to vigorously fight in court those sorts of lawsuits so that people think twice about bringing that kind of litigation against his company.
Back in the 80s or 90s he mentioned to a class I was in that he couldn't make money if he had to pay the kinds of rates Cessna and Piper were paying, and he would rather just operate at a profit, and if a couple really big settlements came along, close the doors.
Seems like the strategy has worked for his company.