PPRuNe Forums - View Single Post - New Qantas Uniform
View Single Post
Old 1st May 2016, 22:33
  #116 (permalink)  
Stanwell
 
Join Date: Jun 2014
Location: eastcoastoz
Age: 76
Posts: 1,699
Likes: 0
Received 0 Likes on 0 Posts
I do agree with ad-astra.
In my years in marketing and advertising, I tended to specialise in 'Corporate Image'.
Now, I'm not privy to Qantas' current marketing strategy in terms of image and what they feel is 'trending' in the field of uniform appearance, but...
They've badly missed the mark with the two most important elements - the hat/cap badge and the brevet.

As with the previous two posts, hopefully they'll see the need for the 'anticipated modifications' before they outlay big bucks on a package that has not been properly thought through.
The gold 'bullion'?
Well, I'm sure Joycie and his mates will find a use for that when people have forgotten about it.
Stanwell is offline