Sir Richard Branson was hardly 'the man in the street' ; very few of those are sent to Stowe. Lord King of Wartnaby, was not, contrary to popular myth, born with a silver spoon in his mouth.
What do I think of them? Well for a start they are both hard-nosed businessmen. King made his money in engineering during WW2 and has a bullying streak used to intimidate those who challenge him - I tried one of his responses once and received an immediate apology so it works
Branson's publicity technique means he's always 'in yer face' but it seems pretty cheap advertising if you don't mind acting like a barrow boy.
Basil would not like to work directly with either of them - would prob result in clash of personalities and award of P45
