long haul
The BRS management seems cautious - some might say realistic - re the demand for long hauled scheduled routes. In their November 2006 master plan, in which they now say that although much in the aviation world has changed since then the principles of their master plan still apply, they suggest that probably only four long haul scheduled routes would be viable: New York, Washington, Dubai and another US destination such as Atlanta.
Maybe Doha or Abu Dhabi are interchangeable with Dubai.
The master plan goes on to say that there is further demand for long haul services (to other destinations) by charter aircraft.