I wonder what you expect to see on the twitter page of an airport if not aircraft. I mean you cannot photo a lot of the goings on anyway.
Aircraft would be
good. There are all sorts of things passing through, from TBMs and Cessnas on delivery to 15 USAF Herks in one week to to oddball freighters. None of that comes through on the airport Twitter, it just looks like a dull empty regional airport with a few low-cost movements per day and a bunch of executives whining for money from Stormont.
They are doing themselves a disservice. Here's an example which they entitled 'busier and busier'. Yes, 16 people at an empty carousel.
https://mobile.twitter.com/BelfastAi...653120/photo/2
Corporate social media is
hard. It's not just about spinning good news, it's about building a brand image and attracting people. Commit to it or don't do it. The question that should be asked is 'Would this post make people want to work here?'.