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Old 27th Apr 2016, 06:49
  #5135 (permalink)  
El Bunto
 
Join Date: Jul 2009
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Says owenc:

I don't see what's so exciting about an Easyjet plane.
No-one does, but as far as I am aware the airport's social media operations are still outsourced to a local company, so they don't have direct access the more interesting material; only what's forwarded to them or for which they're prompted to ask.

Keeping social media fresh and engaging requires positive effort, whereas many companies regard it as a money-sink and try to spend as little time and money as possible on it. That's a mistake because a stale, boring social media feed shapes many peoples' perceptions of the airport itself.

Which is a shame, because a lot more goes-on at the airport that you'd glean from their Twitter feed.

Last edited by El Bunto; 27th Apr 2016 at 07:09.
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