IHAD..... you mention a way of operating that i actually fully agree with and is far more transparent and fair....as you say here is a way we have fallen into as this is the way everyone else does it here..... rather than what makes commercial sense for an owner...
Brokers have their part to play don't get me wrong, but they need to understand who is calling the shots....
The UHNW buys the aircraft - he calls the shots on its availability
The management co provides the crew and certification to charter - they do NOT call the shots but should facilitate the owners desire for a commercial fee per hour agreed AFTER all operational costs either occupied or empty.
The brokers should deal with what they are offered and not shout and scream and try to hold management companies to ransom on how much flying they are giving them as a reason to drive the rates down or subsidise a "shed" of an aircrafts rate but expect a shiny new one....
They need a quick swift kick in the knadgers when they are selling rates of a clapped out C Bravo and expecting and demanding a brand new P300 that has less than 100 hrs on it - just because they "gave us" 30 hrs of flying last month......