Aren't you confusing ruthless business practices in order to gain market share with philanthropy and charity?
Do Brits like seeing their national airline and economy being undermined by slavery, and reward this predatory behavior with a fancy title?
The travelling public in any country have a choice and can choose who they wish to fly with. Cost and convenience will always come before ethics.
When you go into a clothes shop, do you check the label on a garment to see if it was made in a sweatshop in a third world country before you buy it and let that influence your decision to purchase it?