From your link:
Even the updated Blue Screen of Death (BSOD) in Windows 10 - with its empathetic sad face - isn't especially helpful for general users, who ...
I have to admit I hadn't realised that MS had built a friendlier BSOD. The link goes on to say a total reload is one option. If I did that I'd put W7 back, but I have to confess I'd be sad to lose a few W10 items.
Got frozen to near death on the beach today. When one thaws out I'll get back on the case.