What a bizarre thread and opinions.
Maybe if more 'prospects' were treated as 'kings', they would become 'customers' instead of remaining 'prospects'.
How is a 'prospect' to know how he will be treated when he is a 'customer'. All he sees is how he is treated as a 'prospect'
Maybe one reason there are so many 'tirekickers' around is that they get treated like 'non-kings'. If they were treated properly from the beginning, they might become customers...
Sure, prospects can be time wasters, but so can customers.
And all customers will sooner or later finish their custom - and if you have not converted any 'prospects' to 'customers' by that time - you're stuffed.
Like many on here, I run a business and I'm pretty pleased with my churn, retention and conversion ratios - but I guess I am not paying consultants to help me get it 'right'.
B.